Tom is an auto enthusiast and expert. He was looking for a mark and branding that was clean and minimalistic. In addition, he wanted a nice tie in to his work in the automotive industry.

My concept was to intersect the letters T and V in a way that would meet the aforementioned directive.

The final design of intersecting roads is equally at home on the track or off

Tom wanted to translate his clean and modern aesthetic directly into his first run of apparel.

The result was a crisp and clever initial collection.

In addition to building the e-commerce website for him I am also taking care of all design, production, and shipping for him